Many new stores wait too long to set up their analytics, missing out on crucial historical data. This guide covers the foundational data strategy, GA4 implementation, and the key KPIs every Magento store needs to track from launch to ensure sustainable growth.

Written by Dan Garner

Every merchant running an eCommerce store eventually hits the same wall: a key person leaves, peak trading exposes a gap, or a competitor pulls ahead. For Magento and Adobe Commerce merchants, this piece looks at three habits that separate businesses who scale smoothly from those who don't: investing in the people behind the platform, building genuine platform literacy across the whole business, and staying connected to the wider community.

Written by Dan Garner

Meet PushON, one of five competing agencies behind Mage Camp 2026. Since 2005, PushON has built a reputation as an enterprise commerce systems integrator, engineering high-performance Adobe Commerce and Magento architectures for complex, high-volume brands. Here's why that engineering-first approach is exactly what it's bringing to Mage Camp.

Written by Mei Nguyen

AI promises to fix your search, recommendations, and merchandising overnight. In practice, it only works if you sequence it right. Here's a practical, phased roadmap for bringing AI into Magento and Adobe Commerce, including what's built-in, what needs a third-party tool, and where to start first.

Written by Dan Garner

Meet On Tap, one of five competing agencies behind Mage Camp 2026, and the team that organised the original Mage Camp in London back in 2009, the same day Magento launched Enterprise Edition. Nearly two decades on, founder Dan Garner and the team are back to help rebuild the event for a new generation of merchants.

Written by Mei Nguyen

On any normal day, we're five competing agencies. But when it comes to Mage Camp, we set that rivalry aside to build something rarer: a not-for-profit, no-pitch growth event for eCommerce merchants. Here's the story of why five rivals decided this was worth building together.

Written by Dan Garner

The event that launched the first English-language Magento conference in 2009 is back. Mage Camp 2026 brings practical, not-for-profit eCommerce growth talks to Manchester this October.

Written by Dan Garner

A practical 2026 guide to Magento security for merchants: extension vetting, patching, admin hardening, PCI DSS script rules, and what StyleSmuggler means for your store.

Written by Ginny Ngo

This post looks at where B2B eCommerce on Adobe Commerce is actually heading: the trends worth paying attention to, the challenges merchants keep running into on the way there, and where the real opportunities sit for stores willing to treat the platform as a foundation to build on, not a finished product.

Written by Ginny Ngo