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Meet Foundation Commerce, one of the five agencies co-organising Mage Camp. They built the UK's first Hyvä project and now hold Hyvä Platinum Partner status, one of only a handful of agencies to do so. Led by Magento veteran Ryan Copeland, the team focuses on commercially-sequenced growth roadmaps over technical projects for their own sake.
Mage Camp is co-organised by five agencies that, on any other day, are competitors. In this series, we're introducing each one. Next up: Foundation Commerce, the eCommerce growth agency that launched the UK's first Hyvä project and now holds Hyvä Platinum Partner status, run by a founder who's been hands-on with Magento since version 1.
Since that first build, the team has delivered more than 30 Hyvä projects and now holds Hyvä Platinum Partner status, the top tier of Hyvä's partner programme, and one of the only agencies in the UK to do so.
That depth of experience shows up in the results. After Foundation Commerce upgraded Citizen Watch's site onto Hyvä Commerce, the brand saw revenue climb 141%, conversion rate rise 43%, and page speeds improve by 67%. As Citizen Watch put it: "After upgrading our Citizen site using Hyvä Commerce, we saw a remarkable increase in the number of conversions, with our online sales doubling in the year that followed. The new Hyvä storefront provides an exceptional experience to users on all devices and boasts fantastic page load speeds."
Foundation Commerce is an eCommerce growth agency built around Magento, Adobe Commerce, and Hyvä. The team handles new builds, replatforms, and Hyvä migrations. It then gives merchants a roadmap built to meet their commercial aims and objectives, delivered by a specialist development team who are masters of their trade. Conversion rate optimisation, SEO, and email marketing sit alongside that work to supercharge the growth of their clients' businesses. The team works with brands including Citizen Watch, Bulova, Peter Tyson, Todd Doors, Power Tool World, and Wahl Clippers.
Founded in 2020 and headquartered in Weybridge, Surrey, Foundation Commerce is a specialist team of 15 people focused entirely on Magento, Adobe Commerce, and Hyvä Commerce.
The agency is run by someone who knows the platform inside out. Founder and Managing Director Ryan Copeland has worked with Magento since version 1 and has spent his career scaling big-name brands on it. He started out as a Magento developer writing the code himself, then moved into solutions architecture, so he understands both how the platform works and how to get the best out of it commercially. That's over 15 years of knowing which decisions pay off on a growing store and which ones cost you later. That experience is fed into everything that Foundation does as a business.
That's the objective the agency works to, and it applies wherever your store is right now. Some merchants come in needing a full replatform. Others need their checkout fixed, their site made faster, their catalogue sorted out, or their email programme built properly for the first time.
The job is working out which of those changes will earn you the most, then sequencing everything else behind it. That's what the roadmap is for. You see what's planned, why it sits in that order, and what it should do for the business.
Thinking bigger isn't about the budget. It's about knowing where you want the store to be in two years and having a plan that gets you there.
Most Hyvä content out there is written for developers migrating a codebase, not for the merchant deciding whether to spend the money. As one of the first agencies to build on Hyvä in the UK, Foundation Commerce kept seeing merchants make Hyvä decisions with no independent, merchant-facing guidance to go on. Mage Camp was a chance to put that decision in front of merchants in commercial terms, not technical ones.
Most Magento events have been built for the people who work on the platform. Mage Camp is focused on merchants who want to know more about how to grow on Magento and Adobe Commerce. Every session gets judged against one question. Will this help a merchant grow their store? Vendor announcements and technical sessions aimed at developers don't clear that bar. Practical detail on traffic, conversion, retention, and operations does.
The five organising agencies do this work every day. They know which growth levers shift the numbers on a Magento store and which ones just look good in a proposal. That knowledge is exactly what pushed Ryan Copeland to help found Mage Camp in the first place. We asked him why Foundation Commerce helped create the event:
"I'd seen too many merchants sold technical projects that sounded impressive but never paid off commercially. Replatforms, rebuilds, and migrations got pitched as must-haves, and nobody asked what they'd actually do for revenue or where they belonged in the priority order. I wanted an event that judges every session against one question…will this help a merchant grow? Not whether it's technically interesting."
If you're running a Magento or Adobe Commerce store and working out where to put your effort next year, this is a day worth blocking out. Whether you're planning a full replatform, weighing up a Hyvä migration, or just trying to work out which growth lever to pull next, Foundation Commerce's roadmap-first approach is exactly the kind of commercially-sequenced thinking Mage Camp was built to put in front of merchants.
We're still shaping what Mage Camp becomes, and we want it to be built around what merchants actually need. Tell us what would make the event most valuable to you: Help us build Mage Camp.
Foundation Commerce is a specialist eCommerce growth agency dedicated to helping ambitious merchants scale faster and perform better online. We bring together a team of expert eCommerce professionals who understand what it takes to grow successful online businesses. From strategy and user experience to technical execution and ongoing optimisation, we focus on what truly moves the needle for merchants. Our approach is commercially minded, insight-led and performance driven. We don’t just deliver hours, we deliver growth! If you’re ready to take your eCommerce business to the next level, let’s start the conversation.
Visit sponsorPlan your day, keep your ticket handy and swap contacts with a badge scan. Here is what the Mage Camp app does and how to get set up before 13–14 October.
Meet Monsoon Consulting, one of five competing agencies behind Mage Camp 2026, and a Digital Commerce, Content & AI Consultancy with 25 years of experience delivering Magento and Adobe Commerce solutions. Founder and CEO Bharat Sharma and the team see Mage Camp as their way of giving back to the ecosystem that helped the business grow.
Meet GENE Commerce, one of the five agencies organising Mage Camp 2026. A specialist eCommerce agency focused exclusively on Adobe Commerce and Magento, the company has spent more than a decade building on, contributing to and helping shape the platform, from creating BlueFoot CMS to becoming the UK's only Platinum Member of the Magento Association.
