Many new stores wait too long to set up their analytics, missing out on crucial historical data. This guide covers the foundational data strategy, GA4 implementation, and the key KPIs every Magento store needs to track from launch to ensure sustainable growth.

Written by Dan Garner

Every merchant running an eCommerce store eventually hits the same wall: a key person leaves, peak trading exposes a gap, or a competitor pulls ahead. For Magento and Adobe Commerce merchants, this piece looks at three habits that separate businesses who scale smoothly from those who don't: investing in the people behind the platform, building genuine platform literacy across the whole business, and staying connected to the wider community.

Written by Dan Garner

AI promises to fix your search, recommendations, and merchandising overnight. In practice, it only works if you sequence it right. Here's a practical, phased roadmap for bringing AI into Magento and Adobe Commerce, including what's built-in, what needs a third-party tool, and where to start first.

Written by Dan Garner