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Frequently asked questions

When and where is Mage Camp?
Wednesday 14 October 2026, in Manchester.
Who is Mage Camp for?
Merchants who want to grow - store owners, ecommerce managers and the teams running Magento and Adobe Commerce stores. The whole day is built around practical ways to grow your business.
Is this for Magento or Adobe Commerce?
Both - it's for merchants on Magento Open Source and Adobe Commerce alike. The growth strategies are largely platform-agnostic, so they apply whatever you're built on, but the room, the examples and the depth are firmly Magento & Adobe Commerce.
Who organises Mage Camp?
It's co-organised by five independent agencies - On Tap, PushOn, Gene, Foundation Commerce, Monsoon Consulting - and supported by Magento Association and Manchester Digital.
Who can get a free ticket?
Verified merchants get a free in-person ticket. Agencies, vendors and freelancers can attend on the £25 non-merchant ticket.
How do I justify Mage Camp to my boss?
Use the event as a practical business input: attend, bring back a short debrief, and identify specific growth, conversion, retention, AOV or operations ideas for your team to review.
Is Mage Camp useful if we are not currently on Magento?
Yes. The room and examples are Magento and Adobe Commerce, but many growth and operations lessons apply to any serious ecommerce team. It is especially useful if you are assessing whether your current platform still fits.
Is this a replatforming sales event?
No. Mage Camp is about practical ecommerce growth. Platform-fit content should help merchants make better decisions, including deciding not to move if their current platform is still right.
Is the platform really not-for-profit?
Yes. It's run by a Community Interest Company with an asset lock, owned by the six co-organising agencies; finances are published openly.
Will talks be recorded?
Every session becomes a captioned recording, usually live on its talk page within 6 hours.
How do you verify merchants?
A light verification step on registration plus spot-checks. The goal isn't perfect prevention - it's keeping the free allocation for the merchants it's meant for.