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Meet On Tap, one of five agencies co-organising Mage Camp 2026, and the team behind the very first Mage Camp back in 2009.
Mage Camp is co-organised by five agencies that, on any other day, are competitors. In this series, we're introducing each one. First up: On Tap, one of the longest-established names in the Magento and Adobe Commerce community, and the agency behind the very first Mage Camp back in 2009.
On Tap is a full-service eCommerce agency, founded in 2006 and headquartered in London. In 2007, On Tap became one of the first official Magento Solution Partners in the world, and it remains one of the longest continuously serving Adobe Commerce partners in the UK today. On Tap is now part of BSS Group, the global digital commerce group behind brands including BSS Commerce, Magestore and Aitoc, giving On Tap access to a combined team of over 400 eCommerce professionals across the UK, Europe, Asia and the US.
Since those early Magento days, the agency has broadened its platform expertise to include Adobe Commerce, Shopify, BigCommerce, WooCommerce and Shopware, while staying focused on the same core discipline: eCommerce and everything that orbits it. That's never just been about writing code. Alongside development, hosting and systems integration, On Tap runs a full consultancy and digital marketing practice, helping merchants figure out where to focus next, not just build what they already know they need, and it tends to stay on well past launch day, supporting stores as they scale, migrate, or rethink their platform strategy over years rather than months.
That heritage runs deep. On Tap has contributed to Magento development and modules over the years, and in 2014 it sold its Visual Merchandiser technology to Magento, a tool now built into every Adobe Commerce installation worldwide. That long-standing, hands-on relationship with the platform is a big part of why On Tap wanted to help build Mage Camp back in Manchester.
Mage Camp only works because agencies that normally pitch against each other are willing to set that rivalry aside and pool people, time and kit to build something for the whole community. No single agency owns Mage Camp: the effort, and the credit, is shared equally across all five organisers, of which On Tap is one.
That matters to On Tap in particular. Founder Dan Garner has been part of this ecosystem since 2007, and On Tap organised the very first Mage Camp back in 2009, the first English-language Magento conference anywhere in the world, held in London on the same day Magento launched Enterprise Edition, the product line that became Adobe Commerce. Nearly two decades on, that same "community over competition" spirit is what brought On Tap back to help rebuild Mage Camp for a new generation of merchants.
We asked Dan Garner, Founder and Managing Director of On Tap, why the agency signed up to help organise the event:
"Mage Camp is what a Magento event should feel like: honest, practical and built by people who've actually shipped these stores. We've been part of this community since 2007, and we've learned as much from other agencies and merchants as we have from our own projects. Co-organising Mage Camp is our way of putting that back into the community, without a pitch deck in sight," he said.
Whether you're running a store on Magento or Adobe Commerce, thinking about where to focus your growth efforts next, or just want to be part of the community again, Mage Camp is shaping up to be worth the trip to Manchester.
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We're still shaping what Mage Camp becomes, and we want it to be built around what merchants actually need. Tell us what would make the event most valuable to you: Help us build Mage Camp.
On any normal day, we're five competing agencies. But when it comes to Mage Camp, we set that rivalry aside to build something rarer: a not-for-profit, no-pitch growth event for eCommerce merchants. Here's the story of why five rivals decided this was worth building together.
The event that launched the first English-language Magento conference in 2009 is back. Mage Camp 2026 brings practical, not-for-profit eCommerce growth talks to Manchester this October.
