Phil Knight is Chief Digital Experience Officer at Haier Europe, shaping the digital experience across brands including Haier, Hoover and Candy. His remit spans eCommerce, digital platforms, CRM, connected products, smart home and the wider consumer experience, with a particular focus on turning digital transformation from a technology programme into a business transformation. Phil has spent much of his career leading digital change inside large, complex organisations, where the hard part is rarely the technology, but changing how the organisation thinks, prioritises and executes around the consumer.

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