Programme
Speakers
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Speaker
Phil Knight
Chief Digital Experience Officer, Haier Europe
Phil Knight is Chief Digital Experience Officer at Haier Europe, shaping the digital experience across brands including Haier, Hoover and Candy. His remit spans eCommerce, digital platforms, CRM, connected products, smart home and the wider consumer experience, with a particular focus on turning digital transformation from a technology programme into a business transformation. Phil has spent much of his career leading digital change inside large, complex organisations, where the hard part is rarely the technology, but changing how the organisation thinks, prioritises and executes around the consumer.
Mage Camp talks
- Opening Keynote: "The Website Is the Easy Bit - What it really takes to drive digital transformation and sell-out"
Most digital transformations don’t fail because of the technology. They fail because organisations struggle to get everything working together. In this session, Phil Knight, Chief Digital Experience Officer at Haier Europe, shares practical lessons from driving digital transformation and digital sell-out across a complex, multi-brand business. The website is only one part of the consumer journey. Phil will explore what happens when eCommerce, media, CRM, social, content, retail and commercial teams work from a single calendar, with a shared view of the consumer and a clear commercial outcome. He’ll discuss the importance of simplicity, common standards and a few non-negotiables, and why transformation should be measured by what it changes for the consumer and what it sells, not by the technology deployed. Drawing on what worked, what didn’t and lessons learned, this is a practical view of transformation from the business side. Because building the website is the easy bit. Getting everything else to work together is where transformation really happens.