Karlijn Löwik is CEO & Co-founder of RUMvision, on a mission to make web performance a business priority for every eCommerce company. Based in Groningen (NL), she’s an international web performance speaker, RUM-advocate, and champion for women in tech. She serves as co-chair for the RUM W3C Group and as a board member of Mage-OS NL. She coined the term Sitespeed User Experience (SUX), because let’s face it, good SUX sells! Karlijn's talk title is "𝐒𝐢𝐭𝐞𝐬𝐩𝐞𝐞𝐝 𝐂𝐚𝐬𝐢𝐧𝐨: 𝐊𝐧𝐨𝐰 𝐖𝐡𝐞𝐧 𝐭𝐨 𝐒𝐭𝐨𝐩 (𝐈𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠)".

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