James is the co-founder of Wind & Kite, a web development agency focusing on Magento. Passionate about ecommerce, he leads a successful team to deliver continuous growth for their merchants. James strongly believes that simplicity is the key, working to de-mystify the world of development and produce exceptional results. James’ talk title is "𝐇𝐨𝐰 𝐁𝟐𝐁 𝐦𝐞𝐫𝐜𝐡𝐚𝐧𝐭𝐬 𝐰𝐢𝐧 𝐨𝐧 𝐌𝐚𝐠𝐞𝐧𝐭𝐨".

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