Dan has a near 30 year career in ecommerce, working in everything from start-ups to household name brands. He is currently providing SEO, data & analytics, and eCommerce consultancy services to a range of ambitious UK retailers. Dan's talk title is "𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐌𝐚𝐜𝐡𝐢𝐧𝐞𝐬: 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐅𝐨𝐮𝐧𝐝 𝐛𝐲 𝐇𝐮𝐦𝐚𝐧𝐬 𝐢𝐧 𝐚𝐧 𝐀𝐈 𝐖𝐨𝐫𝐥𝐝".

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