Women in Ecommerce - Call for Speakers is openWomen in Ecommerce - Call for Speakers is open. Submit a talk →

Mage Camp starts in0days0hours0mins

mage.camp

About Speakers Schedule Fringe Articles Travel Marketplace Partners Sponsors

Help us build Mage Camp. Tell us what would make the event most valuable to you.

Have your say

Programme

Speakers

Loading the line-up…

Headline sponsors

Co-organised by

Mage Camp

The growth event for Magento & Adobe Commerce merchants - two days of practical strategies to scale your store.

Operated not-for-profit by Mage Camp Trading Limited.

Supported by

Get the Mage Camp app

Event

About
Why attend?
For agencies
For technology partners
Speakers
Sponsors
Partners

Attend & take part

Speak at Mage Camp
Schedule
Travel
Tickets

Content

Articles

Trust & safety

Code of Conduct
Report an incident
Privacy Policy
Your data controls
FAQ
Contact

Speaker

Dan Coleman

Owner/Ecommerce Marketing Consultant, Coleman Marketing Limited

Dan has a near 30 year career in ecommerce, working in everything from start-ups to household name brands. He is currently providing SEO, data & analytics, and eCommerce consultancy services to a range of ambitious UK retailers.

Mage Camp talks

Track Talk: "Marketing to the Machines - Getting Found by Humans in an AI World"
This session explores what merchants need to know about AI optimisation and generative engine optimisation (AIO/GEO), and the practical steps they can take now to improve their chances of being recommended by tools such as Gemini and ChatGPT. It explains how large language models make product recommendations, where traditional SEO overlaps with AIO/GEO, and what these developments mean for eCommerce websites. Attendees will also learn about tools and tactics they can use today to increase visibility in both large language models and traditional search engines.