If you run an eCommerce store, whether on Magento, Adobe Commerce, or any other platform, and whether you're part of the agency or team behind one, mark your calendar. Mage Camp is coming back to Manchester on 14 October 2026, and it's shaping up to be one of the most refreshingly straightforward events in the eCommerce calendar: no sales pitches, just practical growth advice from people who've actually done the work.

What is Mage Camp?

Mage Camp is a one-day, two-track event covering the topics that actually move the needle for an online store: traffic, conversion, retention, average order value (AOV), and operations. Every session is designed around real challenges, real decisions, and real outcomes. The event's roots and deepest examples are in Magento and Adobe Commerce, but the growth thinking on offer is largely platform-agnostic, so merchants, agencies, vendors, and freelancers from across eCommerce are all welcome in the room.

A bit of history: From 2009 to 2026

Mage Camp isn't a new name in the Magento world, it's one of the oldest. Back in 2009, long before "eCommerce conference" was a crowded category, Mage Camp launched in London as the first English-language Magento event anywhere. It became significant enough that Magento itself chose the stage to unveil Enterprise Edition, the product that would eventually become Adobe Commerce, to a room of early adopters and a live-stream audience watching from around the world.

That original event set a tone the 2026 edition is picking back up: a gathering built by people in the ecosystem, for people in the ecosystem, rather than a vendor showcase. After years away, Mage Camp is returning to that same spirit, now rooted in Manchester and reimagined for a generation of merchants dealing with AI, composable commerce, and a much more competitive online landscape than 2009 ever saw. The name is the same. The mission, community over competition, hasn't changed either.

Not-for-profit. No sales pitch.

If Mage Camp stands for one thing, it's this: not-for-profit, no sales pitch.

That principle shapes the programme, too. Sessions are chosen for substance, not sponsorship money: no pay-to-speak slots, no product demos dressed up as talks. Just merchants and specialists sharing what actually worked, and what didn't, in real eCommerce stores.

The test is simple, and it's the one organisers hold themselves to: community over competition, sharing knowledge, not selling services.

Who's behind it

One of the things that sets Mage Camp apart is who runs it and how. Mage Camp is co-organised by five independent agencies who are supposed to compete with each other daily, yet set that rivalry aside to build something for the benefit of the entire community.

Five independent agencies behind the event:

• On Tap
• PushOn
• GENE Commerce
• Foundation Commerce
• Monsoon Consulting

The event is shaped by the deep expertise of five independent agencies with decades of combined experience across the Magento and Adobe Commerce ecosystem. As practitioners, the organisers leverage their real-world background to identify the topics that matter most to merchants and select speakers who can deliver actionable insights. By combining their teams and resources, they’ve moved beyond the “standard conference” model to create a day that is truly practical, carefully curated, and designed by merchants, for merchants.

Mage Camp is also proud to be backed by two respected organisations:

• Magento Association
• Manchester Digital

Magento Association is the official non-profit trade association for the global Magento and Adobe Commerce community, representing merchants, agencies, and solution partners alike. Its backing gives Mage Camp an added layer of credibility and connects the event to the wider international Magento ecosystem. Manchester Digital, meanwhile, brings local reach and roots the event firmly in the city's thriving digital and tech community.

Building on this support, Mage Camp is now opening sponsorship for the 2026 edition to ensure the event remains affordable and accessible for all merchants. The full sponsor line-up will be announced soon, if you would like your brand in front of a room full of engaged Magento and Adobe Commerce practitioners, you can sponsor Mage Camp today.

Date, time & location

• Date: Wednesday, 14 October 2026
• Venue: Sister, Renold Building, 32a Altrincham St, Manchester M1 7JR, United Kingdom
• Getting there: The venue is about a 5-minute walk from Manchester Piccadilly station and roughly 13 minutes from Manchester Oxford Road, making it easy to reach by rail, tram, or on foot from the city centre. The venue is step-free, and organisers ask attendees to flag any access needs when registering.

What to expect at Mage Camp 2026

Here's what attendees can look forward to:

• Two tracks, one day: a packed but focused programme covering growth topics that matter to merchants: acquisition, conversion, AI, retention, and more.
• Talks from people who've actually done it: merchants and specialists sharing honest experiences and lessons learned, rather than recycled conference decks.
• A free pass for verified merchants: if you run an online store, your ticket costs nothing, just verify your merchant status when you register. (For agencies, vendors, freelancers, consultants, and anyone else in the eCommerce ecosystem who wants a seat in the room, it's just £50 per ticket.)
• 12 months of session recordings: can't catch every talk live, or can't make it to Manchester at all? Ticket holders get access to the session recordings for 12 months after the event, so the advice keeps paying off long after the day itself.

Registration is open now, and merchant tickets are free, so there's little reason to wait: get your ticket and lock in your spot before the programme fills up.

More than just one day

Mage Camp's community focus doesn't switch off once October 14th ends. Throughout the year, the team behind the event puts out talks, articles, and a podcast built around the same principle as the conference itself: practical growth advice, no sales pitch attached.

It's worth following along even if you can't make it to Manchester, and a good way to get a feel for the kind of speakers and topics you can expect at the live event.

Get involved

Whether you're a merchant looking for genuinely practical growth advice, a specialist with a story worth sharing, or a brand that wants to support a community-run event, there are a few ways in:

• Get your ticket
• Submit a talk
• Explore sponsorship

See you in Manchester on 14 October 2026.