Mage Camp talks

• Track Talk: The Evolution of Machine and Human Interaction in Modern Retail

  Agentic commerce has the potential to fundamentally change the way customers interact with brands online. For more than two decades, eCommerce has asked customers to become “site operators”: searching, filtering, comparing and navigating their way towards an outcome. AI offers an opportunity to remove much of that work and shift the customer from operator to “intent-owner”. This talk explores a practical framework for what that shift could mean for merchants, built around two emerging forms of agentic commerce.