Speaker

Samantha Cameron

Co-Founder, CanDo Payments

Sam Cameron is Co-Founder of CanDo Payments, a B Corp certified payments business helping UK businesses simplify how they take payments online, in person and over the phone. With a strong focus on ecommerce, Sam works closely with merchants, developers and technology partners to improve payment journeys, reduce friction and help businesses get more from their payment infrastructure. As a female founder in fintech, Sam has also spoken on a panel for Elavon, part of U.S. Bank, sharing her experience of building and growing a payments business in a traditionally male-dominated industry. Her particular area of interest is eCommerce payments, from checkout experience and fraud management to settlement, integrations and operational efficiency, and how the right payment setup can support both conversion and long-term growth.

Mage Camp talks

Track Talk: "Beyond the Checkout: How Payments, Fraud and Friction Can Quietly Limit eCommerce Growth"
For many eCommerce businesses, payment systems are set up once and rarely reviewed. There is often an assumption that the easiest option for developers is also the best option for the business. This session follows an eCommerce business that had built its payment setup around Stripe but began to face limitations as it grew. The business wanted to reduce payment costs, provide more team members with access to payment tools, accept telephone payments alongside online payments and payment links, and simplify the management of different payment methods. Moving away from Stripe was expected to require a difficult development and integration process. The session explores why the original setup was no longer suitable, the operational issues the team encountered and what was needed from an alternative gateway. It covers the integration experience, the impact of payment links, telephone payments and user permissions, and how consolidating payment methods simplified operations. The business reduced its payment costs by approximately £400 per month. It also considers fraud management and payment friction, including how fraud controls can protect a business without adding unnecessary barriers for genuine customers, and how failed payments, authentication, mobile checkout and limited payment options can contribute to cart abandonment. Rather than comparing payment providers, the session asks whether the payment infrastructure chosen at launch still supports the business today. Attendees will leave with a practical checklist to assess payment costs, settlement, fraud controls, checkout friction, payment options, user access, integrations and operational flexibility.

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Mage Camp talks

Track Talk: "Beyond the Checkout: How Payments, Fraud and Friction Can Quietly Limit eCommerce Growth"

For many eCommerce businesses, payment systems are set up once and rarely reviewed. There is often an assumption that the easiest option for developers is also the best option for the business. This session follows an eCommerce business that had built its payment setup around Stripe but began to face limitations as it grew. The business wanted to reduce payment costs, provide more team members with access to payment tools, accept telephone payments alongside online payments and payment links, and simplify the management of different payment methods. Moving away from Stripe was expected to require a difficult development and integration process. The session explores why the original setup was no longer suitable, the operational issues the team encountered and what was needed from an alternative gateway. It covers the integration experience, the impact of payment links, telephone payments and user permissions, and how consolidating payment methods simplified operations. The business reduced its payment costs by approximately £400 per month. It also considers fraud management and payment friction, including how fraud controls can protect a business without adding unnecessary barriers for genuine customers, and how failed payments, authentication, mobile checkout and limited payment options can contribute to cart abandonment. Rather than comparing payment providers, the session asks whether the payment infrastructure chosen at launch still supports the business today. Attendees will leave with a practical checklist to assess payment costs, settlement, fraud controls, checkout friction, payment options, user access, integrations and operational flexibility.