Sam Cameron is Co-Founder of CanDo Payments, a B Corp certified payments business helping UK businesses simplify how they take payments online, in person and over the phone. With a strong focus on ecommerce, Sam works closely with merchants, developers and technology partners to improve payment journeys, reduce friction and help businesses get more from their payment infrastructure. As a female founder in fintech, Sam has also spoken on a panel for Elavon, part of U.S. Bank, sharing her experience of building and growing a payments business in a traditionally male-dominated industry. Her particular area of interest is eCommerce payments, from checkout experience and fraud management to settlement, integrations and operational efficiency, and how the right payment setup can support both conversion and long-term growth. Sam's talk title is "𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐂𝐡𝐞𝐜𝐤𝐨𝐮𝐭: 𝐇𝐨𝐰 𝐏𝐚𝐲𝐦𝐞𝐧𝐭𝐬, 𝐅𝐫𝐚𝐮𝐝 𝐚𝐧𝐝 𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧 𝐂𝐚𝐧 𝐐𝐮𝐢𝐞𝐭𝐥𝐲 𝐋𝐢𝐦𝐢𝐭 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐆𝐫𝐨𝐰𝐭𝐡".

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