Maxine Tremain is Head of Ecommerce at GENE and has spent over 14 years working with Magento and Adobe Commerce. She specialises in eCommerce strategy, product direction and turning complex business challenges into practical digital solutions. At GENE, Maxine leads a team of eCommerce Leads and Product Managers, as well as providing strategic eCommerce and Adobe Commerce leadership across clients. Her work spans product and roadmap strategy, discovery, solution design, technology and vendor selection, and ensuring eCommerce investments deliver genuine commercial value. With a particular passion for the intersection of technology, customer experience and business strategy, Maxine works closely with retailers to challenge, shape and evolve their eCommerce propositions, helping them get more from their technology and create better experiences for their customers. 𝐌𝐚𝐱𝐢𝐧𝐞'𝐬 𝐭𝐚𝐥𝐤 𝐭𝐢𝐭𝐥𝐞 𝐢𝐬 "𝐖𝐡𝐚𝐭 𝐘𝐨𝐮𝐫 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐑𝐨𝐚𝐝𝐦𝐚𝐩 𝐈𝐬𝐧'𝐭 𝐓𝐞𝐥𝐥𝐢𝐧𝐠 𝐘𝐨𝐮". Everyone thinks their initiative is the priority. So how do you decide what really makes the roadmap? Drawing on 14+ years of eCommerce experience across both client and agency environments, this lightning talk explores the challenges of prioritisation, stakeholder expectations and making the difficult call to say “not now”. Because a good roadmap isn't just a list of things to deliver; it's a clear view of what matters most, why it matters, and what you're prepared to leave out.

LinkedIn