Mat O'Connor runs Actuate, a small ecommerce agency in Manchester working with Magento, Adobe Commerce and Shopify brands. Adobe and Hyvä partner. He's been in ecommerce since 2011 and has run a development agency since 2014. He co-organises and hosts Digital Clubhouse. Mat's talk title is "𝐘𝐨𝐮 𝐜𝐚𝐧'𝐭 𝐬𝐞𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐬 𝐨𝐧 𝐟𝐢𝐫𝐞".

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