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Managing Director, Nexer Digital

Hilary is a business leader with a longstanding focus on digital inclusion, user-centred design and social impact. As founder and Managing Director of Nexer Digital, she leads a multidisciplinary team delivering accessible digital products and inclusive services across the public, private and non-profit sectors. Her background spans content strategy, UX, digital transformation and customer experience, giving her a strong perspective on ensuring technology works for the people expected to use it. As well as leading Nexer Digital, Hilary is passionate about diversity and inclusion and sits on the Nexer Group AB global EDI advisory board. Hilary is also a board member at Manchester Digital and has a strong network of accessibility and digital inclusion professionals.
Accessibility is often treated as an awkward add-on, a niche concern or a minimum compliance checkbox. However, making digital and commerce experiences accessible can bring significant business benefits, including greater audience reach, stronger loyalty, more referrals, improved brand reputation and reduced legal risk. More fundamentally, it raises an important question for responsible design, digital and commerce professionals: why build experiences that knowingly exclude people? This talk draws on stories from the UK and Sweden across online and in-store shopping journeys, from browsing and booking to delivery and aftercare. It explores the revenue and customer opportunities that inclusive design can unlock, while challenging common misconceptions and making the case for accessibility as a meaningful business and customer priority.