Emily Berriman is Head of CRM at Foundation CRM, sister agency to Foundation Commerce, where she leads CRM strategy and works with eCommerce brands to build more effective customer experiences and retention programmes. With experience across CRM, lifecycle marketing, customer experience and UX, Emily helps eCommerce brands create more connected customer journeys that drive long-term growth. She is passionate about challenging the perception of CRM as simply an email channel and helping businesses turn one-time transactions into long-term customer relationships. Emily's talk title is "𝐓𝐡𝐞 𝐒𝐞𝐜𝐨𝐧𝐝 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦: 𝐘𝐨𝐮 𝐖𝐨𝐧 𝐭𝐡𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫. 𝐍𝐨𝐰 𝐃𝐨𝐧'𝐭 𝐋𝐨𝐬𝐞 𝐓𝐡𝐞𝐦".

LinkedIn