Duke Tanson is Chief Digital Officer at Glamira and has more than 20 years’ experience leading digital growth, eCommerce and marketing transformation across businesses including THG, Boohoo Group and Missguided. His work has focused on building scalable digital operating models, improving marketing efficiency and connecting data, technology and commercial decision-making. He has also developed proprietary paid-media and feed-management tools, and is currently exploring how AI can move beyond analysis into governed execution across marketing and eCommerce. Duke is particularly interested in how organisations can combine human judgement, better commercial data and AI to improve the speed and quality of decision-making, while keeping clear accountability around what gets executed. Duke's tallk title is "𝐓𝐡𝐞 𝐒𝐞𝐥𝐟-𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐎𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧: 𝐎𝐧𝐞 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐓𝐫𝐮𝐭𝐡, 𝐆𝐨𝐯𝐞𝐫𝐧𝐞𝐝 𝐀𝐈 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧".

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