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Founder, On Tap

Dan Garner is the Founder of On Tap, an ecommerce agency started in 2006. On Tap was the first official Magento partner in the UK and one of the first five in the world - and has worked with the platform continuously since. In 2014 Magento acquired technology from On Tap that now forms part of every Adobe Commerce solution globally. With a team of around 500 serving clients globally, On Tap has been at the heart of the Magento ecosystem since the platform was launched. Dan is also one of the co-organisers of Mage Camp.
Magento and Adobe Commerce continue to evolve, with innovation across the platform, its technology partners and the wider ecosystem creating new opportunities for merchants. But in an increasingly competitive commerce landscape, where does Magento deliver the greatest value today, and what should merchants be looking forward to next? Join Ben Marks and senior leaders from MageCamp's five founding agencies for a forward-looking discussion exploring the platform's strengths, the innovations making a real commercial difference, and the opportunities ahead. From flexibility and performance to AI and the next generation of commerce experiences, the panel will explore why Magento remains a compelling choice for ambitious merchants, and where they should focus their investments to get the most from it.