Twenty years watching commerce evolve has convinced me of one thing: the next decade won't be won by polishing the old funnel. It will be won by rebuilding around AI. I work at the intersection of three shifts: how commerce is changing, what AI actually makes possible today, and how specialist manufacturers turn decades of hard-won expertise into a moat. That's why I advise Nomicore, who build grounded AI for commerce and technical manufacturing, the kind that survives contact with real, expert buyers. The rest of the story: I help build the communities and ecosystems behind modern commerce. As a founding board member of the Magento Association, I helped ensure the $5B/year Magento ecosystem thrived and expanded to new and more diverse members. I later led Shopware's entry into the North American market, establishing the business and ecosystem here. I'm passionate about building and nurturing communities that foster innovation, collaboration, forward thinking, and these days I help businesses get ready for what comes next. Ben will be moderating our Panel Session today at Mage Camp! :-)

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