Adam Hindle is Managing Director of Fluid Commerce, a specialist B2B eCommerce agency helping established businesses grow through Magento and Adobe Commerce. He is also the founder of Portal B2B, a Magento B2B eCommerce suite designed to help merchants deliver better trade customer experiences, streamline complex buying journeys and drive digital growth. With extensive experience across B2B eCommerce strategy, technology and digital transformation, Adam works closely with merchants to turn eCommerce platforms and customer portals into practical tools for customer engagement, operational efficiency and commercial growth. 𝐀𝐝𝐚𝐦'𝐬 𝐭𝐚𝐥𝐤 𝐭𝐢𝐭𝐥𝐞 𝐢𝐬 "𝐁𝐞𝐲𝐨𝐧𝐝 𝐒𝐞𝐥𝐟-𝐒𝐞𝐫𝐯𝐢𝐜𝐞: 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐁𝟐𝐁 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐏𝐨𝐫𝐭𝐚𝐥 𝐢𝐧𝐭𝐨 𝐚 𝐆𝐫𝐨𝐰𝐭𝐡 𝐄𝐧𝐠𝐢𝐧𝐞". B2B customer portals are often treated as little more than a place to view orders, check pricing and manage an account. This session will show how Magento and Adobe Commerce merchants can use their trade portal much more strategically to strengthen existing customer relationships and win new business. Using real-world case studies from Netceed and Chelmsford Safety Supplies, attendees will learn how to identify customer-specific requirements, turn feedback into valuable portal functionality, and use tailored digital experiences as a genuine commercial differentiator. The growth result: stronger customer retention and engagement, increased account value, and a more compelling proposition when competing for new contracts.

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