Adam Hindle is Managing Director of Fluid Commerce, a specialist B2B ecommerce agency helping established businesses grow through Magento and Adobe Commerce. He is also the founder of Portal B2B, a Magento B2B ecommerce suite designed to help merchants deliver better trade customer experiences, streamline complex buying journeys and drive digital growth. With extensive experience across B2B ecommerce strategy, technology and digital transformation, Adam works closely with merchants to turn ecommerce platforms and customer portals into practical tools for customer engagement, operational efficiency and commercial growth. Adam's talk title is "𝐁𝐞𝐲𝐨𝐧𝐝 𝐒𝐞𝐥𝐟-𝐒𝐞𝐫𝐯𝐢𝐜𝐞: 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐁𝟐𝐁 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐏𝐨𝐫𝐭𝐚𝐥 𝐢𝐧𝐭𝐨 𝐚 𝐆𝐫𝐨𝐰𝐭𝐡 𝐄𝐧𝐠𝐢𝐧𝐞".

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