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On Tap
An award-winning eCommerce agency turning storefronts into high-converting growth engines for B2B/B2C merchants.
Meet On Tap

About
On Tap is a full-service eCommerce agency founded in 2006, and one of the world's first Magento Solution Partners. For two decades, the team has helped ambitious B2B and B2C merchants build digital experiences that convert, working across platforms including Magento, Adobe Commerce, Shopify, BigCommerce, WooCommerce, and Shopware.
Today, On Tap leads strategy and delivery within the BSS Group, a four-company commerce ecosystem of nearly 500 people, and holds Hyvä Silver Partner status. That expertise shows in the results: Best Full-Service Ecommerce Agency and Best B2C UX at the 2025 Ecommerce Awards, with two more "Best Agency" shortlist nominations for 2026.
On Tap supports merchants across the full eCommerce lifecycle, from full-scale storefront development and platform diagnostics and migration, to ongoing consultation and growth strategy, to daily site health monitoring and rapid platform acceleration tools that can launch a fully functional storefront in as little as four weeks.
What sets On Tap apart is what happens after launch. Rather than stopping at delivery, the agency offers strategic consultancy and digital marketing expertise that helps merchants plan years ahead, not just for the next release.
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- Full-cycle eCommerce developmentCovers everything from platform strategy and storefront design through to build, integration and hosting. Projects span custom development, UX and systems integration, connecting stores to ERP, WMS, CRM and marketplaces. The result is a storefront built to perform, convert and scale, not just launch.
- Digital growthKeeps merchants growing well after launch. Monthly one-to-one strategy sessions, conversion optimisation and performance marketing work together to identify where growth actually comes from, then act on it. Data analytics keeps decisions evidence-led, while a dedicated creative and content studio keeps campaigns fresh, sustaining growth for years.
- Case study | TEMPLESPA × On Tap Case studyHow On Tap transformed TEMPLESPA’s Luma‑based site into a benefit‑led, Hyvä‑powered experience, lifting add‑to‑bag by 2.7%, mobile conversions by 18% and cutting LCP from 5.2s to 1.8s.
- Case study | Rivet & Hide × On Tap Case studyHow On Tap re‑architected Rivet & Hide’s infrastructure to end seasonal outages, powering a 117% YoY peak‑revenue lift and 115% more online transactions during the UK sale.